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| Hero Honda Bikes – The Favorite Two Wheelers of Indians |
| by Admin on Saturday, April 17, 2010 |
Hero Honda has been instrumental in the manufacturing business of motor cycles in India for several years & its bikes in different models have become a hit among Indians. The company is the result of a partnership between the Japanese auto expert Honda & the Indian auto maker Hero Group of India. As of now the company has lived to its image of the largest bike manufacturer in the world. It is also considered the most favorite two wheelers company in India.
Hero Honda was established in 1984. The company started to roll out vehicles and soon the products of the company became popular with Indian buyers due to their fuel efficiency and dependability. Splendor has been the best seller-bike, which sells more than 1 million bikes a year.
As of now the company Hero Honda has 3 manufacturing plants. Two are based at Dharuhera and Gurgaon in Haryana, while the third is at Haridwar in Uttarakhand. The company brings out around 39 lakh bikes annually. The company has a sales and service network of more than 3,000 dealerships and service stations in the country.
After the opening of the Indian economy, the auto industry in India has been growing fast. All major companies like Toyota, Ford, Honda, BMW, Mercedes etc are now operating in the Indian car market. With the growing sales of cars, even bike sales have gone up significantly. Many people used to think that bike sales will get influenced by the large number of sales of cars in India. However, they all have been proved wrong as bikes are still selling in large numbers. The middle class Indians still prefer a mean of commuting which is both economical and dependable. Bikes are good for the Indian market as they are cheaper to buy and less expensive to maintain.
The limited economy of India did not allow a large number of bike manufacturers to invest in the market & it may turn out to be one of the major reasons behind the success of Hero Honda. In earlier times there was no or very little competition in automotive bike industry. People had to wait a long period for purchasing scooters from another famous Indian brand i.e. Baja. Even some of the other global bike making companies like Escort & Royal Enfield made customers to wait for a period longer than the usual time. Later the famous bike company of Hero Honda increased its production & expanded its selling point to provide consumers with an easy access to sophisticated bike models & this led to the amazing success of Hero Honda bikes.
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| Hyundai Santro Xing – The Ultra Modern Luxury Car |
| by Admin on Saturday, April 17, 2010 |
Hyundai Santro Xing is the ultimate luxury car designed & manufactured by Hyundai Motors for the Indian road. Santro Xing is popularly known as Hyundai Amica in the UK & Hyundai Atos in America. It was first introduced to the market in 1997 & doing good business thereafter. It has now become a famous brand with different models all of which come within an affordable budget.
Hyundai Santro is a car with great designs and refreshing exteriors. The interiors are very luxurious. The car has metallic touches at multiple places. The wheel cover and its rear spoilers give it a sporty look. The rear spoiler provides stability to the vehicle at high speed or in windy conditions. It has big headlights with clear visibility. They help in night driving under all weather conditions.
The bumpers which are colored same as the body make the car look more stylish. Hyundai Santro works on active Intelligence which makes the car operate more swiftly. The shape of the car ensures fuel economy and also maximizes the airflow, keeping the engine cool.
The car has 'Easy Drive' power steering & it helps you use it effortlessly. It helps in parking the vehicle in crowded places easily. The power steering also gives greater control on the vehicle. It also provides safety in case of accidents and tyre bursts. It has good acceleration. The AC in the car provides very fast cooling. The power of the car is not affected much, even if the AC is on. The day/night feature on the central rear mirror makes night driving more comfortable.
It has flexible gear change mechanism. The Hyundai car has sufficient leg space. The elbow & head room makes it possible for the driver to stretch easily while sitting. The foldable rear seats & adjustable front seats are all designed using scientific methodology so that the back & thighs of driver will get good support at the time of driving. The loading & unloading of things become comfortable enough due to the rear tailgate. The passengers as well as driver enjoy moving out in the car because of improvised air circulation system.
Hyundai Santro fall in the range of Rs. 2,00,000 to Rs. 5,00,000. It was honoured as the best favorable car for middle class family with three or four members.
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| Valuable Car Show Tips – Things to Look for at Car Shows |
| by Admin on Saturday, April 3, 2010 |
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If you are a car manufacturer or dealer & want to showcase your vehicles then car show will give you the platform. But mere taking part in a car show won’t bring you success until unless you present yourself well before visitors. For that you will have to learn what the judges mostly look for in the car shows. Since different categories are there in car shows & included cars are placed under a particular category, you will have to take care of the criteria mentioned for the category you want your vehicle to get included in. A lot many things are discussed here which judges mostly look for in car shows. By focusing on those you can certainly achieve success in these shows.
1. Spotless Cars
Regardless of the category your car is placed in, your car should be absolutely clean and spotless. There should be no visible dirt or mud on the outside of the car and the interior should be immaculate. You should spend some time after arriving at the car show to do some shining, polishing, and touch up work.
2. New Tires
Your tires are also an important consideration. Rolling up with tires with a year's worth of wear and tear is not going to help your chances. The judges are looking at how you maintain your vehicle. Your tires should be new, with no dirt or mud, and clean.
3. Scratch-Free
This may seem obvious, but you'd be surprised how many cars you will see with scratches and other nicks and dings that can easily be repaired. Any imperfections like this draw the judge's attention away from the rest of your car and can easily lead to you not showing well.
4. Custom Paint-Job
If you really want your car to win over the judges, you may want to give it a finishing touch with custom paint of colors like hot pink or bright yellow that can easily make your car distinct or you can try out something more fade prepared from a combination of different shades. Even hundreds of cars with the same color as that of yours have been able to draw the attention of judges not for once but many a times. Judges often look for innovative style & creativity.
Making an impression on judges at car shows is not that easy enough but by following the above given tips you can certainly think of impressing the judges at your next car show.
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| Popular Car Shows Where Finding Slender Cars won’t be a Problem |
| by Admin on Saturday, April 3, 2010 |
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The car shows are excellent events where attractive cars are showcased with an objective to attract potential buyers. That’s why car show organizers always focus on making it fascinating for visitors so that it could easily captivate them. All the latest automobile vehicles with appealing design & driving features are included in a car show so as to woo back the visitors. When visitors come across a car model with no engine, a vehicle with electric motors controlled rear wheels or vehicles having wheels run by a cell they may change their mind & seriously want to buy one. It will lead to the double profit of advertisement of the car & its ultimate selling. So buyers should not miss out the car show where plenty of affordable & appealing cars would be available.
An interesting show was one from the 2009 Hyundai Nuvis Concept from the New York automobile show, which was clear indication that Mazda might be facing competition in their fluid dynamics technology. According to the manufacturers, this model was made for the users of the car, claiming that there are no lines that are stagnant in this car. It is fitted with a 30 kilo watts motor that is electric. The motors, when used in conjunction with the installed six speed automatic transmission give it its remarkable speed.
Apart from that, its gasoline engine is one to desire. The power it produces is out of this world, which in turn goes a long way in giving this car model fast speed. It is fitted with a cargo floor which also acts as a mount for its battery which is of the Lithium-polymer king. This battery operates using 270 volts which is ideal for such a product.
The New York show stopper was the legacy sedan Subaru. Its interior is big enough as compared to others of its kind. It is also much taller and these two features can come in handy especially when one wants to carry luggage. It is engineered to have a wheelbase that is long which is also an advantage to the user. It has a great engine that powers it incredibly to deliver high speed driving.
The Frankfurt car show was another popular show that had showcased several sleek models of automobile vehicles. Several well known & best car models ranging from jaguar XJ car model and the Moserati GranCabrio to BMW active hybrids found place in it. The four-door Aston Martin was the latest addition to the displayed car models. This car model is fitted with specially engineered twelve cylinders that help to drive the rear wheels. So many advance car models were showcased in this car show that would hardly described here.
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| Automotive News That Really Make Sense |
| by Admin on Friday, April 2, 2010 |
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The average person usually don’t show interest in automotive industry related news. But auto news gives us an opportunity to learn a lot of useful information. It may include finding answer to interesting queries like why it is always not possible for us to find the right car at dealers. Many automotive companies use car dealers to collect information about their preference & requirements. While this strategy seems to have logical base but in most cases it does not produce expected result.
It is not actually the dealers that are making the auto news most of the time; it's the automakers themselves. They may not ship what has been requested by the dealers, instead shipping the vehicle they want. This leaves the dealers with an inventory that isn't what they requested or what their customers want.
This unfortunate circumstance leaves the dealer with the choice of resorting to hard sell tactics or letting the vehicles sit around forever. Those hard to sell cars can continue to sit for a while, but ultimately they will create problems for the dealer, as no customer may really want to buy them. You either hope they have the vehicle you want or sometimes settling on another choice.
Continued build up of those vehicles can leave the dealer with absolutely no cars that will fit their customers' needs or wants. You will definitely want to figure this in when you head into that local dealership and don't see a car you want.
Those hard to sell vehicles that continue to sit around are called a "brown banana", because it's become overripe and the value has been going down as it continues to sit around. At this point what can a dealer really do about that problem?
Giving away the cars free, while it might thrill customers, is something that isn't going to happen. Even when they knock off a lot of money on the price, they are hurting themselves as dealerships are held to making a certain amount of profit. If they don't make that amount of profit, they could be shut down.
Of course dealers could head back to the days when hard sells were being used all the time. However, that isn't going to make a customer happy in any way. Many people hated to see a salesperson walking up them in those days.
You've probably had heard of the popular auto news that resulted in the dumping of a lot of old cars. Car buyers would insist on looking at the gathered old cars to properly value them for trade-in, however, once those chances were gone it require some serious persuasion for them to come & see your cars so that you can sell them.
The auto news had drawn the similar instances from the past which gave consumers a bad impression. Some of the dealers won’t give up until buyers agree to the sale. It would very often result in a car deal that consumers have never wanted for & pay a huge amount of money for it.
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| Most Recent Auto News with a Global Impact |
| by Admin on Friday, April 2, 2010 |
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The recent in industry automotive news is that Nissan has extensive future plans. When the Indian car market is about to pick up, one of the world’s key car manufacturers, Nissan has disclosed its future course of action. The buyers feel rejoiced at coming across the auto news of opening of a new corporate office by the Nissan Motor India Pvt Ltd at T. Nagar, Chennai. The person heading the front was kiminobu Tokuyama. The representatives of Renault Nissan Automotive India Private & the Nissan Partnership were also present in the inaugural function.
Nissan has big plans. One of these is the fact that they will cover 85 per cent of the Indian market by the year 2012. This will evolve as a result of the proposed 11 operating dealerships being in place by the end of this year. This number is expected to increase to 55 dealers in two years.
Another snooty goal Nissan hopes to attain is in exportation. Next year the car manufacturer plans to outsource $20 million in components and double this amount within two years. Along with this goal Nissan plans to export cars. They plan to export to countries until they reach 100 worldwide.
According to inside auto news, Nissan will begin producing the Global Compact car in their Indian facility next year. Nissan has already made it clear that they aim to be a major player in the Indian market just as they have been in the United States and other countries. The production of the compact car will happen in their new corporate facility in India. The 10,000 square feet building will offer employment to 56 people. Another goal is to nearly double this number by the next year. The new facility offers state-of-the-art base for everything. This, along with artsy interiors and open work-stations will contribute to the culture promoting an open feeling and spreading friendship.
Nissan is proud to launch nine new models in India. The fact they will open with this large number of models points out that they are entering this new market where they are assured of success.
Nissan presently has 5.5 per cent of the auto market. Their plans are to increase this number with the opening of additional Indian dealerships along with a lineup of new models. A hatchback, which is built on the V platform, will be the entry car in the Indian market. Nissan will also offer two other autos one of which is a utility vehicle and the other being a sedan. They point out that there are no plans to offer the A segment initially.
The competition will be mainly offered on the low priced global compact car model while luxury cars will also be there. The plan will also include commercial vehicles based on lighter manufacturing systems. Just few months back it was doubtful on how to handle the changing auto market condition. Now they have declared their future plans & cleared the doubts of other car manufacturers.
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| The changing Marketing Plan of Auto Dealer sites |
| by Admin on Tuesday, March 9, 2010 |
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The auto dealer industry has become more competitive these days with a sudden rise in the number of auto dealer sites. But a gradual fall in the sales figure has urged the auto dealer site owners to find the solution. That’s why well known auto dealers are making every effort to bring an increment in their market share. Since the auto dealer sites have to compete directly with other players in the same business & in some case with the same-brand dealerships. Though competition among same-brand dealerships has reduced in view of the shutdown of several of the auto dealerships but the overall competition has remained the same. With the auto dealerships trying to capture their local markets, this competition has become stiffer.
In order to facilitate local dealerships, most of the general managers have revised their marketing plan. They have diverted their advertising dollars from traditional marketing medium of radio, television and print to online auto dealer marketing sector. Consumers usually look for cars online rather than using any other medium and that means search engine marketing and other forms of online marketing are taking the major share of the marketing budgets for producing the best results for auto dealerships.
The initial step to beat the ever increasing competition in the auto dealer market field is to identify your target audience & do the necessary research to find out the way they usually search for vehicles. Industry related keyword research & analysis plays an important role whether auto dealer site owners opt for pay-per-click or other organic search engine optimization & marketing process.
Since an auto dealer has to deal with multiple targeted market with an objective to promote each model & even brand of vehicle separately. Therefore it becomes imminent for their marketing managers to prepare a well planned marketing strategy & implement it in the right way. First of all they have to recognize the targeted market sector & find out the way they can successfully implement the strategy to bring an increment in the sales figure.
Once an auto dealer site comes to know about the term people are using mostly to search for it, it can hire a SEO company and initiate online marketing campaign that targets that specific term & other related terms. In addition to this it must have an idea on which pages on the website to be optimized for which keywords. It is considered bad especially when someone looking for a luxury sedan will end up the page having introductory model, or vice versa. With a shrinking market an auto dealer site needs to spend on an aggressive SEO campaign designed carefully to grow its market share.
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| Managing & Editing of Auto Dealer Site Content with Wordpress |
| by Admin on Tuesday, March 9, 2010 |
Wordpress was initially introduced as a platform strictly meant for content publishing platform around the year 2003. With the passage of years, it has grown into a fully functional content management system which has an increased user base these days. Everyone starting from a freelance blogger to corporate houses is using this unique platform to showcase & manage their websites. Auto dealer site owners have a special set of requirements which can’t be found in any other industry. The special features of Wordpress including flexibility & versatility in managing & editing the site content make it the ultimate choice for auto dealer site owners.
WordPress can be easily customized to suit any kind of application and an auto dealer site is no exception. Everyone ranging from the used car l to the biggest auto dealership in town can use WordPress successfully to empower their website. The main reason is that WordPress is user-friendly & anyone can easily use it to maintain and update content successfully. Even those without any prior knowledge can learn to use WordPress and start publishing content within minutes of getting instruction on how to do that. Auto dealer sites change their prices, and ad campaigns more frequently just like the way our government used to change its mind. These facilities directly get into WordPress' strengths & features for user convenience.
Using innovative image slider such as NextGen Gallery - NextGen Gallery allows you to showcase the features of used or new cars together with their pictures. Whenever necessary, one can easily change the descriptions for each picture. For example if there was a picture of the interior you could add a description that would list all of the interior features present in the vehicle. The Wp1Stop's auto inventory display plugin is best option for all those who want to use one picture with some of its features. Most auto dealer sites and car salesmen have a common intention to showcase & sell every car on the road. Using WordPress for an auto dealer site will permit the site to collect RSS feeds of the local car dealers.
Not only auto dealerships will be able to display pictures and features but also they can list cars for sale directly on the website with the addition of a third party plugin. Shopp Plugin provides best solution for an automotive ecommerce website. Even though the dealership does not have any plan on selling cars directly from their website they can still use wordpress to collect users information to be used for marketing purpose at a later date.
AWeber is another great feature that can be used to integrate an autoresponder so that the user's email and name can be stored in a database. It will help the auto dealers to keep that user information in their sales funnel so along as they do not unsubscribe. A great many number of auto dealer sites are using wordpress which assures them of up-to-date content & quality leads. The auto dealers can again extend the functionality of wordpress with the installation of certain plugins.
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